Reduced Caffeine — Due to the high heat of the roasting process, caffeine levels are significantly lowered. Hojicha has less caffeine than coffee and other tea alternatives, making it a perfect choice for any time of the day. Health is Key — Hojicha is filled with antioxidants, including catechins and polyphenols, that combat oxidative stress in your body. Furthermore, its low acidity levels make it easy on the stomach and digestive system. In addition, hojicha is naturally a vegan and sugar—free product. Organically Grown and Sustainable — We have taken extensive measures to ensure that from start to finish, our hojicha is both organically and ethically harvested. You can drink our hojicha with peace of mind, knowing it is a product of health and tradition. Produced in Shizuoka, Japan — As the tea capital of Japan, Shizuoka is known for its refined teas and experts all across the prefecture. With its prime location between Mt. Fuji and the Pacific Ocean, Shizuoka boasts an excellent environment to produce delicious and healthy teas. Highly Versatile — As a powder, it is easy to enjoy hojicha in various forms. It is great for hot or iced teas, lattes, smoothies, cakes, and other creative culinary recipes for an impactful flavor boost.